Prepared for Parks Canada
Supplier name: Advanis
Call-up number: CW2367304
Contract value: $42,690.22 (tax included)
Award date: July 3, 2024
Delivery date: October 24, 2024
Registration number: POR 013-24
For more information on this report, please contact Parks Canada at: information@pc.gc.ca
Ce rapport est aussi disponible en français
Prepared for Parks Canada Agency
Supplier name: Advanis
October 2024
This report presents the methodological details for the Visitor Satisfaction Survey 2024 conducted by Advanis on behalf of the Parks Canada Agency. The probability-based, online survey was administered between September 4 and October 4, 2024, to 1,047 members of the Canadian public aged 18 or older who had visited a national park or national historic site/waterway during the summer of 2024.
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Parks Canada. For more information on this report, please contact Parks Canada at:
1-888-773-8888 or information@pc.gc.ca or at:
Parks Canada
2nd Floor, (PC-02-E)
30 Victoria Street
Gatineau, QC J8X 0B3
Catalogue Number: R62-570/2024E-PDF
International Standard Book Number (ISBN): 978-0-660-74124-6
Ce rapport est aussi disponible en français sous le titre: Sondage 2024 sur la satisfaction des visiteurs – rapport méthodologique.
Catalogue Number: R62-570/2024F-PDF
International Standard Book Number (ISBN): 978-0-660-74125-3
© His Majesty the King in Right of Canada, as represented by the Minister of the Environment and Climate Change and the Minister responsible for Parks Canada, 2024
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
The Parks Canada Visitor Satisfaction Survey aimed to gather feedback from Canadians about their experiences and satisfaction with operations during their visit to national parks and/or national historic sites or waterways during the 2024 operating season. Results will be used for performance measurement.
The study employed a probability-based, online survey administered to a national sample of adult Canadians 18 years of age and older who had visited a national park or national historic site/waterway during the summer of 2024. The survey, which took approximately 5 minutes and a half to complete, was conducted from September 4 to October 4, 2024, using a multi-stage approach (phone to web recruitment). The data was weighted to the type of location visited (national park, national historic site/waterway) and the geographic region of the visit, using actual visitation volumes by region provided by Parks Canada.
A total of 1,047 Canadians completed the survey, with a response rate of 30.3 % and a margin of error of +/- 3.0 % at the national scale (19 times out of 20, at a 95 % confidence interval). The total cost of the study was $42,690.22 including taxes.
I hereby certify as a Senior Officer of Advanis that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.
Specifically, the deliverables do not contain any reference to electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leader.
Nicolas Toutant
Vice-President, Research and Evaluation
Advanis
nicolas.toutant@advanis.ca