Public Health Monitor Surveying of
Canadians’ Public Health, Attitudes,
And Behaviours
SUMMARY
Submitted to
Privy Council
Office (PCO)
Prepared by
Leger
Ce rapport est aussi disponible en
français
Contract
number: 35035-23-0995
Registration
number: POR #030-23
Award date: August 08,
2024
Contract
Value: $99,713.46 (Including
HST)
Delivery
date: March 27, 2024
For more
information on this report, please contact the Privy Council Office at: por-rop@pco-bcp.gc.ca
PUBLIC HEALTH
MONITOR SURVEYING OF CANADIANS’ PUBLIC HEALTH, ATTITUDES, AND BEHAVIOURS
Summary
Prepared for Privy Council Office of Canada
Supplier Name:
Leger
March 2024
This public opinion research methodological
report presents the technical aspects of a web survey conducted by Leger
Marketing Inc. on behalf of the Privy Council Office of Canada. The research
was conducted with Canadians 18 and over who could understand and express
themselves in either French or English.
Cette publication est aussi disponible en français sous le titre :
ENQUÊTE DE SURVEILLANCE DE LA SANTÉ PUBLIQUE DES CANADIENS : ATTITUDES ET
COMPORTEMENTS EN MATIÈRE DE SANTÉ PUBLIQUE
This publication may be reproduced for
non-commercial purposes only. Prior written permission must be obtained from
the Privy Council Office. For more information on this report, please contact
the Privy Council Office at por-rop@pco-bcp.gc.ca or at:
Privy Council Office
Blackburn Building
Ottawa, ON K1A 0A3
Catalogue Number:
CP22-215/2024E-PDF
International Standard Book Number (ISBN):
978-0-660-70914-7
Related publications (registration number: POR 030-23):
Catalogue number: CP22-215/2024F-PDF
ISBN: 978-0-660-70915-4
© His Majesty the King in Right of Canada, as
represented by the Minister of Immigration, Refugees and Citizenship Canada,
202
Leger is
pleased to present The Privy Council Office of
Canada, as well as the Government of Canada, with this technical report outlining
the methodology employed in the study to comprehend the evolving beliefs,
attitudes, and behaviors of Canadians concerning public health.
This report
was prepared by Leger who was contracted by The Privy Council Office (contract
number 35035-23-0995 awarded August 10th, 2023). This contract has a
value of $88,242.00 (excluding HST).
In partnership
with the Public Health Agency of Canada (PHAC), PCO requires ongoing
quantitative data collection and analysis to maintain a real-time understanding
of Canadians’ evolving beliefs, attitudes, and behaviours relating to public
health.
Outlined in
the 2023-2024 budget, the federal government is committed to supporting the
health of those living in Canada, along with the health care system, across the
provinces and territories to promote health, prevent diseases, and enable
better delivery of programs and services.
In continued
partnership with PHAC, the IIU proposed to launch a series of 3
population-based research surveys to examine a range of topics central to the
Government of Canada’s health priorities. The study objective was to offer important
tracking of changes in the national health context over the fall and winter,
establish baseline data for new and emerging public health issues, and analyze
key factors predicting health outcomes and differences in those outcomes across
different groups in the population, as well as track changes over.
This survey objective was to offer a
flexible infrastructure to generate rapid insights on emerging topics of timely
value to PHAC, as they arise, in addition to knowledge translation products,
and recommendations on key priority areas. Ongoing access to this platform and
associated rapid advice will continue to support PHAC as a world leading,
data-driven public health organization.
Insights garnered from this quantitative
study will enable the Government of Canada to further develop and refine
policies, program implementation, and communication strategies to achieve its
goals to improve Canadian health and well-being.
The
respondents were randomly selected from members of our panel (LEO) who were
recruited using a probabilistic methodology. While the Leo panel is
meant to be representative of the Canadian population, it is not probabilistic;
the results cannot be inferred to the general population of Canada as
respondents are selected among those who have volunteered to
participate/registered to participate in online surveys.
Respondents
were randomly selected among LEO panellists who were recruited using a
probabilistic methodology, ensuring that the sample closely resembles the
actual population of Canada. The margins of sampling error cannot be calculated
for surveys using internet panel. However, for comparative purposes, the margin
of error for a probabilistic sample of 2,000 Canadians is ±2.19%, 19 times out
of 20.
The data have
been weighted to reflect the demographic composition of the target population.
Detailed information about the weighting process is presented in annex A.1.
I hereby certify, as chief agent of Leger, that the deliverables are in full compliance with the
neutrality requirements of the Policy
on Communications and Federal Identity and the Directive on the Management of
Communications—Appendix C (Appendix C: Mandatory Procedures for Public Opinion Research).
Specifically, the deliverables do not
include information on electoral voting intentions, political party
preferences, party positions, or the assessment of the performance of a
political party or its leaders.
Signed by:
Christian
Bourque
Executive Vice President
and Associate
Leger
507
Place d’Armes, Suite 700
Montréal,
Quebec
H2Y 2W8
Data was
collected online through three repeated cross-sectional surveys of nationally
representative samples of adult Canadians (18 years of age and older). The
sample included Canadian citizens as well as permanent residents. 35% of the survey content remained the same
across all waves.
The targeted sample consisted of adults living in
Canada 18 years of age and older, aimed for appropriate representation of
gender, age and regional split, using data from Census 2021.
The sample for the first wave consisted of 1,800 general population
respondents with an oversample of respondents residing in the Atlantic and Prairies
provinces (n=200). The sample for the second wave consisted of general
population respondents (n=1,800) and an oversample of respondents from Northern
regions (n=200). The sample for the third wave consisted of general population
respondents (n=1,800) and an oversample of respondents from Northern regions
(n=200).
The respondents were randomly selected from members
of our panel (LEO) who were recruited using a probabilistic methodology.
A series of
quotas were implemented for this project. Quotas were cross-referenced by
gender and age groups and were also imposed on the region of residence of
respondents. The first quota is 50% men and 50% women for the gender sample.
These gender quotas were also respected within the following age groups: 18-34,
35-54 and 55 and over. Those gender and age quotas had to be respected at the
regional level. The Canadian regions were split as follows:
● Atlantic
Canada (Newfoundland, Prince Edward Island, Nova Scotia, New Brunswick);
● Quebec;
● Ontario;
● Manitoba/Saskatchewan/Nunavut;
● Alberta/Northwest
Territories;
● British
Columbia/Yukon.
The following table details the targeted distribution
of the general population sample across the provinces and territories for each
wave.
The sample distribution was planned as
follows:
|
Provinces and Territories |
NL |
NS |
PE |
NB |
QC |
ON |
MB |
SK |
AB |
BC |
NU |
NT |
YT |
|
# of general population
respondents |
25 |
47 |
7 |
38 |
414 |
692 |
66 |
55 |
207 |
243 |
2 |
2 |
2 |
In addition to the above, Leger targeted the following
age quotas:
·
18-34 years old - 28%
o
18-24 years old - 11%
o
25-34 years old - 17%
·
35-54 years old - 32%
·
55+ years old - 40%
As for any general population sample derived from a national survey, the final results were weighted by region, age groups, gender
and level of education, and level of income, when necessary to make the final
samples representative of the actual population of Canada. Details on the
weighting factors are presented in a subsequent section of this report.
For these
online surveys, a computer-aided web interviewing (CAWI) method with
self-administered questionnaires was used.
All
interviewees were contacted by Leger. All invitations were bilingual to ensure
that no respondent gets a unilingual invitation in the wrong official language.
Each
invitation email contained a unique URL link that respondents could simply
click to access the survey in the language of their choice. Upon arrival on
Leger’s online survey servers, the respondent was asked to confirm their choice
of language before entering the survey. Respondents were also allowed to answer
the survey in more than one continuous if they desired. They could simply leave
the survey and come back at a later time using the
same unique URL that was provided to them for their initial visit. All data
entered contained strictly on Leger’s Canadian servers and will be protected
using an SSL process.
Surveys were
programmed under the Web Content Accessibility Guidelines (WCAG) 2.0.
Some measures
were taken to increase the participation rate among online survey respondents,
as well as to reduce the number of incomplete questionnaires and increase the
representative nature of the final sample. The following methods helped
increase participation rates, hereby reducing non-response bias with some subgroups:
All panelists
received an incentive to participate in our surveys. The incentive to complete a
20-minute questionnaire is $2.00.